Display card



. W R. .J. GALVIN 1,999,599

'DISPLAY CARD Filed Aug 30, 1933 Patented Apr. 30, 1935 UNITED STATESPATENT OFFICE DISPLAY CARD Application August 30, 1933, Serial No.687,400

1 Claim.

The invention aims to provide a simple and attractive display card whichis constructed to aiford the effect of perspective or relief in thesubject advertised, the card being specially useful for street caradvertising and similar purposes.

The following specification taken in conjunction with the accompanyingdrawing, shows a preferred embodiment of the invention which, however,is to be regarded merely as illustrative. In the drawing- The singlefigure is a perspective view of a display card constructed in accordancewith the invention.

The invention is illustrated as applied to a background sheet having anupper section I and a lower section 2 of cardboard or other suitablesheet material, the two sections in the specific embodiment which isillustrated having interposed therebetwe'en what I may term a shelf-like member consisting of an upper strip 3 and a lower strip 4 whichare foldable with respect to each other, and with respect to therespectively adjacent sections I and 2 of the background sheet, toprovide a shelf extending forwardly of the background sheet. This shelfmay extend partially or entirely across the background sheet; in thepresent embodiment notches 5 are provided at the ends of the shelf, thusmaking it somewhat narrower than the background sheet, to facilitate theinsertion of the sheet into a supporting frame of the type commonly usedfor holding street car display cards.

The shelf is then cut or struck out to provide one or more flaps whichmay be folded to extend angularly from the shelf into a positionforwardly of the background sheet, these flaps carrying suitableadvertising data in respect to the subject of the display card. In theillustrated embodiment, for example, two of the above flaps 6 areprovided which feature the price of an article to be advertised and afurther flap 1 is provided, which may be readily shaped to suggest theoutline of the subject to be displayed. As shown the flap 1 is bent toportray the end of a box immediately above the shelf from which 5 itextends, and then is bent back toward the upp'er section I of thebackground sheet to portray the top of the box, a tongue 8 beingprovided which extends from the upper end of the flap 1 into engagementwith the slit 9 in the background sheet, to hold flap 1 in properposition.

A display card of the above nature enables advertising data to becarried by flaps 6 or I such as above described, so as to appear inrelief or perspective against the background sheet or the furtheradvertising data which will usually be carried by the latter, theresulting display card being more likely to catch the eye, andportraying the subject to be displayed in a more effective andattractive manner.

While a specific embodiment of the invention has been described, itshould be understood that many changes may be made therein withoutdeparting from its important features, within the scope of the appendedclaim.

A display card comprising a background sheet having upper and lowersections, and a ledge portion interposed between and connecting saidsections, said ledge portion having upper and lower parts foldable intosurface contact with each other and also foldable with respect to therespectively adjacent sections of the background sheet to provide ashelf-like member extending forwardly of the background sheet, saidledge portion having a flap struck out therefrom and carryingadvertising data in regard to the subject to be displayed, said flapbeing foldable to extend angularly from the said ledge portion into aposition forwardly of the background sheet.

. RAYMOND J. GALVIN.

